Search Engine Results Page
SERP (SEARCH ENGINE RESULTS PAGE) – SERP are web pages that displays the result when a user submits a particular query on a search engine like Google. In SERP a list of results displays when the user enters their query on a search engine. It includes Paid Ads, Maps and Organic results (Usually 10), videos results etc. This listing of results decide the rank of our business page or website. SERP defines what is the position or rank of our web page or business. Each Result displays on SERP includes three components: URL Title Short Description or Meta Description URL - URL (Uniform Resource Locator) is a web address of a unique web resource that shows its location on a computer network. It is a link that redirects the actual page on the Web. Title : It is a main headline of a web page. It displays as a clickable headline for a particular result on SERP. Title for a web page should be unique and Catchy. Short Description or Meta Description : It describes the brief introduction