FUNDAMENTALS CONCEPTS OF DIGITAL MARKETING

 

    Digital marketing is an online strategy of business that is used for promoting and selling products and services through internet-friendly digital devices like laptops, Computers, and Mobile Phones, etc. With the Help of Different Strategies of Digital marketing, we can create more traffic on our website and increase the website conversions by which we can compete with our competitors and enhance our online presence among our customers. Fundamentals of Digital Marketing are the techniques by which we can create a user-friendly environment in a digital platform like traditional marketing and provide quality-based services and products to our audience. Basics of Digital Marketing remain the same regardless of new updates and features online business. The fundamentals of digital marketing comprise all trending digital marketing strategies to reach the target audience.


Some Important Basic Concepts of Digital Marketing

There are some basics of digital marketing which is used for online marketing and it is very beneficial for online success in a business.

  1. User Friendly Website

  2. Search Engine Optimization (SEO)

  3. Search Engine Marketing ( SEM)

  4. Social Media Marketing

  5. Email Marketing

  6. Content Marketing

  7. Affiliate Marketing


  1. User-friendly Website
    For Online business or online marketing, a User-Friendly website is very important for business. A Website is a place where we can define our location to customers for finding an event. Social Media Work, Online Searches, Online Ads redirect customers to websites that increase the traffic on the website. A good website converts online viewers into online customers or users that deal with products or services.


  1. Search Engine Optimization (SEO)
    Search Engine Optimization (SEO) is an online process which can improve the online visibility to our customers for related search on a search engine. This is one of the main components of fundamentals of digital marketing techniques because searches with commercial intention are the common thing to find out the complete information about a product or a related service. Searches are the main key to increasing the online traffic related to products and services. Higher Ranking in Searches with enhanced online visibility creates a good impact on our customers which converts into buyers.



  1. Search Engine Marketing (SEM)
    Search Engine Marketing is an online technique of promoting business or websites by increasing the online presence on SERP through paid advertisements. In this technique where an advertiser paid the search engine to show their ads on SERP. Advertisers bid on those keywords that are usually people used for looking or searching for certain products or services in search engines Google and Bing, Yahoo, etc. Search Engines provide the opportunity to advertisers to display their ads along with the results of those search queries. It gives the opportunity to advertisers to put their brand ads or product ads in front of their customers which increases online visibility and converts online viewers into buyers and makes a decision of instant purchasing.



  1. Social Media Marketing
    Social Media Marketing is one of the concepts of digital marketing where Social Media Platforms like Facebook, Instagram, LinkedIn, Twitter, etc. are used to promote the products or services in a digital manner with help of posts, images, and videos for connecting more people that increases sales and drives traffic on websites.


5. Email Marketing
Email Marketing is a direct conversation between consumers and an organization. In email marketing, promotional emails or marketing emails directly sent to consumers which provides relevant information to the product or service. Effective email marketing increases website traffic with the help of a good and interested audience.



6. Content Marketing
Content Marketing is a type of internet marketing in which creative, relevant, useful, and valuable content is published and distributed to attract the online target audience to obtain profitable results.



7. Affiliate Marketing

Affiliate marketing is the process of earning a reward by promoting another company's business like its product or service. In this strategy of digital marketing, a company pays third-party publishers to generate traffic or leads to the company’s products and services. The third-party publishers are affiliates, and the commission fee incentives them to find ways to promote the company. Today many reputed companies use this technique of internet marketing to promote their business like Amazon, Flipkart, Shopify,             
ResellerClub,VCommission,Bigrock,Makemytrip,GoDaddy etc.The fact behind affiliate marketing companies is that companies charge no fees, just add on the reasons as to why affiliate marketing companies are famous among the public.

These fundamentals of digital marketing are very helpful to create an online presence in front of customers and competitors. By Adding these Features of Digital Marketing to your business you can improve your business's value proposition(s) in front of your customers and improve your overall competitiveness. 

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